date:Aug 12, 2014
Data compiled by Nielsen for the 2014 International Private Label Yearbook demonstrates strong growth of private label across Europe.
Of the 20 countries studied by Nielsen in 2013, 16 posted volume market share gains. The biggest percentage increases were made by Sweden (+5.1 points), Finland (+4 points), Poland (+3.1 points) and Slovakia (+2.7 points).
Sweden, Finland and the Czech Republic passed the 30-per-cent mark for the first time, and the number of countries achieving this has been ri