Chili's to lure millennials with technology, menu appeal
date:Aug 11, 2014
h financial analysts. They want loyalty more than any other demo based on some recent research I have seen.

But the heart of Chilis sales and traffic growth is culinary innovation. The recent introduction of Chilis Fresh Mex menu was developed in part to lure burrito bowl-loving millennials to the brand. Other Fresh Mex items include quesadillas, fajitas, enchiladas, tostadas and crispy tacos.

Obviously, things like Fresh Mex, if you look at some of the fast-casual guys out there that have d
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