date:Aug 11, 2014
BV blend, Pussers New Blue will be launched.
Pussers New Blue has all of the quality and flavour of Pussers Old Blue and is made in the same way, but its lower ABV and cost aims to help the brand increase supply and interest in the market.
The ambition for this new lower ABV SKU is to help the brand regain distribution with naval bases and mess bars and to help re-establish Pussers as the rum of choice for the Admiralty once again.
Along with the decrease in ABV, the lower price point will al