The Big Interview: Tony Smurfit
date:Aug 08, 2014
count retailers such as Lidl and Aldi have experienced growth. It was the low cost retailers which pioneered shelf-ready packaging as they sought to cut costs by eliminating the step of filling up displays on the shop floor. These retailers subsequently led the push for higher quality packaging, recognising that putting an unattractive box on the shelf was counterproductive, a false economy. So these kinds of discount retailers were at the forefront of the trend, which gained momentum as other r
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