The Big Interview: Tony Smurfit
date:Aug 08, 2014


Clearly, this trend is ultimately driven by the need to eliminate costs in the store and the supply chain. Opening up a box and putting it on a shelf takes about a third of the time of store filling. In this context, this transition to shelf-ready packaging has been accelerated by the recession. Since the start of the crisis people have been more careful about their purchases. Slightly smaller quantities are being sold, individual shopping trips are downsized. A consequence of this is that dis
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