date:Aug 08, 2014
nised that it's no good having nice looking primary packaging if the secondary packaging undermines the visual appeal. On the other hand, in some cases it is possible to downgrade primary packaging if the secondary packaging has been upgraded. The opportunity to put secondary packaging on the shelf allows you to be very innovative. There are plenty of examples of this in Smurfit Kappa, from our 3D Store Visualiser to the way we perforate boxes to optimise the visual impact of the product inside.