date:Aug 08, 2014
d us that he wants to reposition glass as a business to consumer industry. Is your approach analogous to this?
Tony Smurfit:
At the end of the day we all have to feel we are relevant to the markets we serve. If you are a pure commodity, you are not going to add any value to your supply chain. Anyone can make a brown box and sell it cheaply but eventually they will not make enough return for their shareholders and go out of business. The only sustainable solution is to find a way to add value