The Big Interview: Tony Smurfit
date:Aug 08, 2014
nveiled its 'Open the future' brand strategy, the result of a year- long global research programme to establish what brand owners really from the packaging industry. What is 'Open the future about and what does it reflect in terms of the placement of the business?

Tony Smurfit:

One of the things we have been doing since the merger with Kappa Packaging in 2005 is harnessing the combined capabilities of the organisation by implementing the best systems and ideas. Smurfit Kappa now has over 41,0
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