date:Aug 08, 2014
Pleasure', which served as a descriptor for both the product and the category. Focus groups responded positively to our new design, commenting: I love this image as it relates to the name and is eye catching, I like the different fonts. It makes the product seem like a fun thing to have and eat, and Looks nice and bright and is eye catching enough to want to check it out.
Sales uplift
From the outset the new packaging created a buzz in the salesforce, with extremely positive feedback. That e