date:Aug 08, 2014
had been entirely focused on emphasising the wholegrain content of the product. We established an original, exciting, colourful illustrative style and language to reflect just how tasty, light and enjoyable Sunbites actually are and to engage new consumers who were attracted to the idea of trialling a healthier, tastier snack. The appearance needed to be very different from anything else that Walkers does.
So, we worked with Walkers to develop the core proposition 'Tiny Moments of Extraordinary