date:Aug 08, 2014
will see how products fall on either side of this dividing line, and how their packaging conveys that. Tasty food comes in rich, colourful packaging that you want to pick up, hold, and open, while healthy food comes in sterile, bland packaging that you put in your basket thinking it might taste like cardboard but at least it will do you good.
The challenge from Sunbites
So when PepsiCo approached us wanting to know why its Sunbites product was not selling as well as it could, we took the bold