date:Aug 08, 2014
ng came the health lobby. As waistlines in western Europe and North America bulged, so shoppers developed an appetite for food products that looked healthy. They were counting calories, managing sodium intake, and keeping a close eye on saturated fat levels. FMCG manufacturers responded with healthy foods and packaging that was clinically white, with sparse geometric patterns or scenes from nature and the language of the gym or slimming club.
A divided sector
And that is how it has stayed ever