date:Aug 08, 2014
wathe of the food category that has allowed itself to be caught up by the tidal wave that is the healthy eating movement and end up dumped on one side or the other of the healthy-tasty divide.
The Sunbites story shows that crossing the divide between 'healthy' and 'tasty' is possible - says Adrian Collins, MD of Ziggurat Brands. Perceptions can be changed. It requires the right product, a willingness to invest in a rebranding strategy, and a partner who can find the authentic thought that reson