date:Aug 08, 2014
asty. It shows just what can be done by packaging design alone. It is worth noting that this relaunch was supported by advertising but this only began after the initial three month period. Sales increased 26 per cent without any above the line support.
It is a remarkable success story and one that many other food brands could emulate. Certainly it is not relevant to all. Some products are undeniably unhealthy, while others do indeed taste of cardboard, but between these two extremes is a vast s