date:Aug 08, 2014
actors. Consumers in different countries act differently and have their favourite packaging formats for different products. Often the market requires a choice between different packaging materials: in certain consumption contexts rigid packaging is more suitable, in others people might prefer flexible.
Similarly, from a marketing point of view, brand owners seek differentiation on the shelf. Therefore, if all of the products are in pouches, one means to achieve this would be to switch to a dif