date:Aug 08, 2014
duct without packaging. However, if brands want to engage with their customers, packaging remains an ideal medium through which to do this, when they open their cupboard at home. Therefore, I don't foresee many changes or threats to packaging with regard to printing, etc.
Perhaps a more intriguing questions is whether there are opportunities for flexibles to develop a serious presence in the market for secondary packaging in home deliveries. This remains to be seen, said Mr Aufdemkamp. It will