date:Aug 08, 2014
Germany there has been a shift in the market for Frankfurter sausages, which used to be usually packed in glass jars, towards using a plastic container with a flexible lid and without the liquid inside. This has facilitated a wider range of consumption situations. Now consumers can conveniently take this product on a hike or a picnic, which would rarely have taken place when it was in a glass jar filled with liquid.
Shifting supply chains
A significant change in retail which is affecting the e