date:Aug 08, 2014
emkamp.
Generally, take up of flexible packaging in a particular market is a case of evolution, rather than revolution as brand owners assess the merits from all angles. The move away from tin cans in the pet food segment was, for instance, a gradual process. Growth in speciality films is driven not so much by whole market segments as by tailor made solutions which meet the needs of a particular brand owner. The market is looking less for standard formats and more for the speciality attributes