date:Aug 07, 2014
anding. We see the 250ml can as a way to unlock incremental growth in the carbonated soft drinks category, she said.
The launch of the new 250ml can and the maximum $2 price point is part of a strategy to drive value and growth in the category, Coca-Cola said in a statement to Food magazine. The launch will be supported by a multi-million dollar multi-channel marketing campaign which will include TV, digital, Point Of Sale and PR activities from September.