date:Aug 07, 2014
The 250ml slimline can is priced at a maximum of $2, with the price printed on the can a first for Coca-Cola in Australia.
Antoinette Tyrrell, marketing manager for Coca-Cola South Pacific, said the slimline can has been well received in other markets, and is expected to be popular in Australia too.
The Australian market is perfectly placed for innovation in the category, with regards to size and price and locally conducted market research tells us that the 250ml size option consumers are dem