date:Aug 07, 2014
anding in Africa to capitalise on a growing middle class with more money to spend on high-end soft drinks and juices. Nigeria and Kenya, among the major economies in the region, consume fewer than 50 servings of Cokes beverages per person each year, compared with the 745 servings per individual consumed in Mexico.
Even as we see tremendous growth potential in Africa, we know that the strength and sustainability of our business are tied directly to the strength and sustainability of the African