date:Aug 07, 2014
cus. They will now promote the brand to an American audience for the next 18 months, from New York, Chicago, Texas and San Francisco. They will also educate the US about Irish whiskey and assist in rolling out marketing initiatives, such as the current 'Parting Glass' campaign.
Tullamore Dew's global brand director, Caspar MacRae, said that the brand is going from strength to strength around the world.
In the US alone, Tullamore Dew grew 22 per cent last year, and is the world's second-largest