Mars Completes $2.9 Billion Acquisition of Procter & Gamble’s Pet Food Business in Major Markets
date:Aug 07, 2014
Mars has successfully completed its $2.9 billion (Eur2.2 billion) cash acquisition of the IAMS, EUKANUBA and NATURA brands in North America, Latin America and other select countries from Procter Gamble. This follows an agreement announced by the companies in April 2014 and receipt of all necessary regulatory approvals.

Mars has also announced that it will exercise the option to purchase PGs pet food business in some parts of Asia Pacific, Middle East and Africa, including Australia, Japan and
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