date:Aug 06, 2014
le, and often effective as packaging design. We can cite a long list of brands that have spent 100,000 with us and seen a profit surge in the millions of pounds. What brand manager does not want that on their CV?
It should be noted that this enthusiasm for packaging evolution and revolution is by no means confined to those brand managers. Branding and design consultancies have a significant vested interest in persuading their clients that the design they did two years ago would benefit from an