Enduring Brands: Avoiding the Brand Obsolescence Trap
date:Aug 06, 2014
long-term brand recognition and awareness, protect margins, and achieve astonishing return on investment in branding and design services.

Achieving brand longevity

How, then, to achieve this first time round? How do so many of our designs endure? The key is to focus on the authentic thought at the core of a brand. It is simple to say and far harder to do, but over the nearly 30 years of our agency we have refined our process so that we are able to do it time and time again.

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