date:Aug 06, 2014
fresh look and feel that fit with the needs and preferences of the new consumers.
As mainstream wine demand is shifting, a more attuned, bolder and progressive approach is necessary for global wine companies to win market share and pricing power in an increasingly complex and dynamic global market landscape, the report states.
In terms of international supply of wine, exports in Europe fell for the major producers in the first four months of 2014, despite countries such as Spain seeing a 17 pe