date:Aug 06, 2014
an any of the previous generations did at their age, while in traditional wine drinking countries, they are drinking less but better wine.
Rabobank says that the need to adapt to an evolving global consumer landscape is presenting wine companies with a number of strategic challenges particularly in relation to the marketing of the products. Rather than diluting well-established brands to appeal to consumers of the future, Rabobank say that progressive companies have developed new brands with a