date:Aug 06, 2014
most the industry admitting that volume is not going to be growing very much, said Ali Dibadj, a beverage analyst at Sanford C. Bernstein.
It is one way that companies can drive higher prices and larger margins: Consumers may feel as though they're buying a cheaper, smaller soda, but they are often paying more per fluid ounce, analysts said.
Indeed, there is a price difference between mini cans and regular cans at retail. At a Fairway grocery store in Manhattan last week, 7.5-ounce cans of reg