date:Aug 06, 2014
time frame behind the Super Bowl, Lowden said.
Even beer companies are experimenting in the U.S. with smaller packaging. MillerCoors, a U.S. joint venture between SABMiller Plc and Molson Coors Co, offers 7-ounce bottles of Miller High Life as well as 10-ounce cans of Redd's Wicked Apple and Coors Light Summer Brew.
Heineken has rolled out a new 8.5-ounce slim can, citing explosive growth in smaller sized cans in the international market.
PACKAGING COUNTS
The shift toward smaller cans is al