Coke, Pepsi try to fatten bottom line with smaller servings
date:Aug 06, 2014
er package or can.

Mini can sales grew 3 percent in 2013 while the rest of the carbonated soft drink category dropped, according to market research firm Euromonitor International.

Coca-Cola and Pepsi said the cans were one of the few bright spots in U.S. soda sales in their second quarter earnings calls last month.

Consumers are paying more and more attention to calories now, said Simon Lowden, chief marketing officer at Pepsi Beverages North America, in a phone interview last week. While suc
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