date:Aug 05, 2014
Supermarket, Woolworths is aiming to double the number of new products in its stores from five to about 10 per cent per year.
Head of trade - produce, Scott Davidson says that's twice rate Woolworths introduced 650 new products to its 950 Australian stores last year.
He says new products are an important way to encourage consumers to spend.
He says Neilsen's market research shows consumer sentiment is at an all time low and customers are sceptical, restrained and 'tight'.
But Mr Davidson say