Online product information: To trust or not to trust?
date:Jul 27, 2012
els, which have been the primary delivery medium of food product information for some time, will continue to be so.

But as consumers are looking for more product information, the challenge now is to develop credible and reliable electronic sources that can provide a wide range of detailed information about food, which consumers will trust,Pereira said.

Results indicated that, electronic delivery media are not particularly trusted (with the possible exception of general Internet sources).

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