date:Jul 27, 2012
of working online but form a suitable trade strategy to balance main channels and emerging channels.
Arslanian suggested that if direct e-commerce was not an option, online marketing campaigns through videos, micro-sites and advertisements should be used to build brand awareness and thus drive online sales.
The Kantar report showed that more than 1 in 5 Chinese families now shop online for FMCG products.The growth of e-commerce shows no signs of slowing with 58% growth in the last quarter.
Th