date:Jul 27, 2012
e the future focus for driving growth in Chinas FMCGs sector.
Harnessing online power
Arslanian said manufacturers must also consider moving online, as it gives them access to a far vaster market but warned that setting upan effective logistics system to support the e-commerce platform is incredibly expensive, and not something that manufacturers should consider doing alone.
They need to work out deals with the major e-tailers,he added.
Yu agreed that manufacturers must realise the benefits