date:Aug 05, 2014
is the first time that Taboo has introduced a new sour flavour to its core range and the launch gives us an opportunity to capitalise on the growing popularity of sour drinks.
The off-trade liqueurs and specialities market is in growth and worth almost 500m, and as 10% of value sales are coming from new products, its clear that consumers are looking for continued innovation in the category.
Taboo remains a popular vodka drink with a loyal following, so were confident that Taboo Red Berry Sour