date:Aug 05, 2014
oler have been created to encourage consumer trial of the liquid and the launch will be backed by a PR and social media campaign.
Taboo Red Berry Sour also benefits from a new brightly coloured shrink wrap label, which has been designed to be highly visible for increased stand out on shelf and to differentiate it from the Original and Blue Taboo variants.
Paul Curry, brand manager for Taboo at William Grant Sons UK, said:
We are hugely excited about this new development for the brand.
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