date:Aug 05, 2014
KP Snacks is bringing the taste of the BBQ to snacks aisles this summer with the launch of its New McCoys Fire Pit Sizzlers a new range of crisps.
McCoys Fire Pit Sizzlers consists of three new flavours that aim to tap into the growing food trend for American-style, fire-based cooking and dining thats surging in and out of the home; Hickory Smoked BBQ Ribs, Buffalo Chicken Wings and Grilled Cheese.
Currently worth 100m in retail value sales, McCoys is confident the new flavours will appeal to