date:Aug 04, 2014
the 230ml cup.
Designed for those looking for more of a caffeine pick-me-up, the new Mr Big aims to be a hit with existing Emmi CAFF LATTE fans who are looking to make their coffee last longer, as well as new converts to the brand in the chilled aisle.
The 370ml version has been designed to appeal predominantly to a male consumer, with a larger format, which in turn offers a higher caffeine content, as the brand attempts to attract new shoppers.
Made using freshly brewed Arabica coffee, the