date:Aug 04, 2014
Chilled coffee and grown-up soft drink brand Emmi CAFF LATTE is launching Mr Big, a larger 370ml version of its popular Cappuccino drink.
After launching Mr Big in Switzerland and Austria in 2013 and experiencing success, Emmi made the decision to launch the product for the UK market, and is anticipating similar success.
The brands performance in other markets shows it is bringing new consumers to the category, with incremental sales against the rest of the range, rather than taking sales from