date:Aug 04, 2014
mobile technology in particular to sidestep pitches for their loyalty.
Companies that have spent years betting on ever bigger out of town superstores are having to draw breath and think of another plan.
Tesco famously opined that every little helps a promise based mainly on price.
Now retailers have to redefine their value proposition for consumers who expect more.
Shoppers juggle with three budgets: financial, time and frustration, and armed with mobile technology will seek out the best f