date:Jul 31, 2014
o social media to engage consumers with the campaign: Do you want more MYX? Help Nicki Minaj choose the next flavor. The response was overwhelming, and the winner was the tropical, juicy taste of Mango.
MYX has done so well because people truly enjoy the product and simply want more of it, said Mona Scott-Young, CMO of MYX Beverages, LLC. By doubling the size and offering a new flavor, we are meeting demand and hopefully deepening consumer loyalty. We're very excited about the introduction of M