Arcor forays into Argentinian cereal market
date:Jul 26, 2012
cereal line at 250,000 outlets, including supermarkets and wholesalers. With the launch, the company faces competition from firms such as Kelloggs, Nestl, and Laso, reported Bakeryandsnacks.com.
Arcor noted that the cereal market in Argentina is worth nearly $360m, and has soared 45% over the past six years.
Bagley, which was established in 2004, produces cookies, cereals and Spanish confectionery, and has seven manufacturing facilities in Latin America.
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