date:Jul 30, 2014
le Morrisons' sales also declined by 3.8 per cent, its market share fell by 0.5 per cent to 11 per cent, with no acceleration.
Sainsbury's grew its market share by 0.1 per cent and Asda grew its market share by 0.01 per cent, leaving them little changed at 16.6 per cent and 17 per cent respectively. While Sainsbury's recorded sales growth of 1.2 per cent and Asda sales grew by 0.9 per cent. Meanwhile Waitrose recorded sales growth of 3.4 per cent and an increase in market share of 0.1 per cent