date:Jul 29, 2014
research with Leatherhead Food Research[4] has supported the launch and been very encouraging with 80% of consumers declaring a purchase intent after trying the range. Mia Narpreet Research Manager at Leatherhead Food Research commented Stur is one of the best testing concepts and products we have screened in recent years.
The launch is being supported by womens press campaign, targeted PR programme, social media drive and outreach to influencers including health practitioners and doctors. Con