date:Jul 29, 2014
idea that they know how to develop something that a Chinese person is going to want, said Ben Cavender, a principal at China Market Research Group.
Understanding the needs of Chinese consumers has given local companies an edge. Privately owned Jiaduobao Group (JDB) makes canned herbal tea which it says can put out internal fires, playing on a concept in traditional Chinese medicine. The firm also sponsors a popular TV talent show, The China Voice.
Our campaign around 'fearing internal fire' h