date:Jul 29, 2014
With green-tea flavoured toothpaste and pickled plum juice, an army of Chinese retailers is tapping local tastes to whittle away market share from global rivals that are banking their future growth on the world's second-largest consumer market.
Senior executives at companies such as The Coca-Cola Co , Procter Gamble Co and Colgate-Palmolive Co are being forced to adapt as the challenge posed by local firms intensifies in a slowing economy.
Last year, China's 1.15 billion yuan ($185.31 million