date:Jul 28, 2014
Australian winery, Rosemount Estate, is launching a neck collar promotion with its new and exclusive Shiraz Grenache Tempranillo blend into national grocer Morrisons, following a unique collaboration using crowd sourcing to select the new wine blend.
A competition entitled Create Your Own Blend launched in August 2013 and received almost 3,500 entries via Morrisons online wine site Morrisonscellar.com.
Five winners were then selected to attend a winemaking weekend in November 2013, led by Rose