date:Jul 24, 2014
h Partners 29 May 1 June 2014 among 1,019 adults.
In 1998 and 2006 respondents were asked if they are likely to eat more, less or about the same amount of chicken. In 2014 they were asked more specifically about likely changes in chicken consumption from a grocery store and likely change in behavior regarding a food service establishment.
The 12 month outlook for the grocery segment looks promising with a net of 24 per cent saying they will be eating more chicken. This is more than three time