date:Jul 24, 2014
ilings. They can pinpoint the location of the shopper to approximately 1.5 metres. This means that they can tell which route the shopper takes around the store, where they stop, when they go to the checkout, and when the basket is returned to the holding area. The results of the Nisa pilot are still being evaluated.
The technology will provide retailers with more insight into their customers' activities, via reports from Proximus based on the data collected. This information can then be used fo