date:Jul 24, 2014
Musgrave has announced that it will add more lines to the Budgens 'Discover the Taste' private-label range in the UK.
The new lines to be added include 'posh' items, such as yoghurts, speciality cheese, meat, fish, bakery and cakes, according to a report in The Grocer.
The 'Discover the Taste' range has already performed well since it was introduced last year, and this increased investment is in response to the fact that more affluent shoppers are now shopping at Budgens. Musgrave believes tha